AI visibility analytics for regulated iGaming operators
Track your AI visibility. Benchmark against competitors. Uncover insights to enhance your presence.
| Rank | Operator | Δ week | Index | |
|---|---|---|---|---|
| 1 | MEMeridian | — | 45 | |
| 2 | KRKroon | ▲ 1 | 41 | |
| 3 | ZZZilverzand | ▼ 2 | 37 | |
| 4 | AUAuroraYOU | ▲ 2 | 34 |
ChatGPT
Claude
Gemini
Perplexity
DeepSeek
GrokAI is the new search engine. Is your casino or sportsbook visible?
ChatGPT, Claude, Perplexity, Gemini and others are replacing Google when players search for where to play. They pull answers from community discussions, review sites, and editorial content. The brands in those sources get recommended. The rest get ignored.
ChatGPTPerplexityGeminiYour geo market is the licensed field. Mira Index scores you against it.
Nothing in the score is estimated. Search demand sets the weight of every question. Mentions are scored on position, not presence. Questions are asked repeatedly, never once. The black market is flagged, never counted as competition.
Illustrative data — scores vary by market and week.
- Questions in the player's language
- Benchmark from the licence register
- Licence status per market
- Every answer archived
What Mira Index measures
Five things happen inside a single AI answer. Each one is measured separately.
AI Search Visibility Tracking
One weekly score for how visible you are when players ask AI where to play.
Competitor Head-to-Head
See who AI names first against any licensed rival.
Citation Source Intelligence
The domains AI trusts — and which ones skip you.
AI Sentiment
How AI talks about you, per model.
“…a strong reputation for fast payouts and fair play…”
ChatGPT“…one of several licensed options available to players…”
Claude“…recent complaints mention slow verification…”
PerplexityIllegal Casino Alerts
Know when AI names illegal sites.
“…the best option for players looking to avoid registration…”
“…popular with players who want to play without limits…”
Get your free AI visibility report
See how AI models rank your brand against every licensed operator in your market.
Not observed yet? Ask for it.
Markets are added in the order they are asked for. Tell us where you operate and we will let you know when it is observed.
Answers worth quoting
Mira Index is an AI visibility analytics service for regulated iGaming markets. It measures how casino and sportsbook brands appear in the answers of six AI models — ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok — when players ask where to play. Every score is benchmarked against the licensed operators in the same market.
Mira Index asks each AI model real player questions repeatedly and records which brands are named and in what order. Earlier mentions count more than later ones, and the repeated samples are combined into a single visibility score from 0 to 100. The score is always reported with a statistical confidence interval, never as a single unqualified number.
AI models give different answers to the same question, so asking once is a sample of one. Mira Index asks every question multiple times and measures the distribution of answers instead of a single response. The reported margin of error is the 95% confidence interval around the visibility score.
Mira Index covers regulated iGaming markets, starting with the Netherlands and the United Kingdom. It measures answers from six AI models: ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok.
Illegal casino alerts flag when an AI model's answer names an operator that does not hold a licence in the regulated market being measured. Each alert includes the archived AI answer as evidence and is raised for human review. An alert is a detection, not a confirmed compliance finding.
Traditional SEO tools measure where a site ranks in Google. Mira Index measures what AI models actually say when a player asks where to play. Answers are sampled repeatedly across six models, on a question set built for regulated iGaming markets rather than a generic keyword list.
Yes. Every scan scores the licensed operators in your market on the same questions at the same moment, so the comparison is like for like rather than assembled from separate lookups.
Market scans run weekly. Each weekly scan is a fresh sample of every model's answers rather than a cached lookup. Between scans the dashboard shows the most recent stored sample for the market.
The Sources view lists the domains AI models cite when their answers include sources, ranked by an influence index built from stored scans. It shows which sites are shaping the answers about you and your market. Not every model returns sources; the view covers the ones that do.